In exceptionally general terms, there are 3 main plans used. You must be agile enough to hop between strategies instantly as the course of the game unfolds.
The Blockade
This is comprised of assembling a 6-thick wall of checkers, or at least as deep as you might achieve, to block in the opponent’s pieces that are located on your 1-point. This is deemed to be the most acceptable procedure at the begining of the match. You can assemble the wall anyplace inbetween your eleven-point and your two-point and then shift it into your home board as the game advances.
The Blitz
This is composed of locking your home board as quickly as as you can while keeping your competitor on the bar. i.e., if your competitor rolls an early 2 and shifts one piece from your one-point to your three-point and you then toss a 5-5, you will be able to play six/one 6/1 8/3 8/3. Your opponent is then in big-time difficulty taking into account that they have two checkers on the bar and you have locked half your inner board!
The Backgame
This strategy is where you have two or more anchors in your opponent’s home board. (An anchor is a point consisting of at least 2 of your pieces.) It should be employed when you are significantly behind as it greatly improves your circumstances. The best locations for anchor spots are towards your opponent’s lower points and either on adjacent points or with a single point separating them. Timing is integral for a powerful backgame: at the end of the day, there is no reason having two nice anchors and a complete wall in your own inner board if you are then forced to break down this right away, while your opponent is moving their pieces home, taking into account that you do not have any other spare checkers to move! In this case, it’s more favorable to have checkers on the bar so that you are able to maintain your position up till your challenger gives you an opportunity to hit, so it can be a good idea to try and get your challenger to hit them in this situation!